The roots of the Pakistan cinema can be traced
back to the pre-partition era. Even before the creation of Pakistan, Lahore was
the hub of “cinematic” activities. The movie Teri Yaad was the first film to be
released in the newly crafted state of Jinnah, Pakistan. It was mediocre start
but soon the industry developed as the investors saw it profitable business.
In the 60s decade the film making
in Pakistan attained the status of Industry. It was by no mean below par than
its arch rival’s film industry, Bollywood. But it started to change as the
bigger industry with large resources and huge audience, financially and technologically
muscled down Lollywood, the Pakistan’s film Industry.
The fragile economy and political
upheavals in the 70s alienated the audience from the cinemas. The investors
lost interest in once thriving industry as a consequence, financial constraints
made only selected scripts possible to translate on the big screens.
The era of alienation of Pakistan
cinema destroyed the whole eco-system which came to existence with the birth
and development of Pakistan film industry. The limited audience had to live
with the certain scripts which were reproduced again and again.
In modern times technology play
its crucial part in the cinema making. Strong scripts with skillful actors fail
to enthuse the audience if the technological part is not considered appropriately.
In today’s world of cinema making, post production editing is the integral part. The overall innovation in technology
had its significant impact on the movie making industry.
Where Pakistan remained estranged
from innovation and technology in cinema making, the technological revolution
completely reshaped the film Industry around the world, US in particular. The
technology helped in the personification of those narratives which came to
existence purely and utterly out of wild imaginations.
The narratives of Arabian Nights
which mesmerized young and the old alike were brought to life on the giant
screens. The fantasies related to the future, translated into movies,
captivated the audience in the cinema halls. Technology paved way for the
innovation and innovation gave new dimension to the movie making.
Superman, Spiderman, the Wizard
of Oz and many other characters
dragged out of comics to entertain the audience worldwide. The
technology helped to describe the horrors of war in the most realistic way, and
it all eventually helped movies to be globally recognized.
In 1933, Hollywood released “King Kong” which
enthralled the spectators and put them in trance. The movie proved to be the watershed for the
American Film industry. It provided the foundation for the science fiction
movies and technology infrastructure.
Where the surge in the technology
has facilitated the human life overall with certain social complications, its
effect on the movies can hardly be ignored. The last decade was the clear evidence
to endorse the argument. Movies like
Lord of the Rings, Batman, and The Hobbit only able to mesmerize the audience
when the visual and sound effects with other technological fundamentals
harmonized with the script to captivate the audience.
Software industry and
cinema making: The technology around the world has become integral part of the
cinema making. From the movie making to the post production editing, technology
is playing its role not only to provide incredible cinematic results but also
in cutting down the production expenses.
District 9 sets the precedence for
other movies and endorses the use of technology to cut down the production
costs. The movie was made with the expense of $30 million and proved that $150 million
(Avatar) is not required to deliver an action-packed CGI (Computer Graphic
Imagry) extravaganza.
Movies like
Robot, RA-One and Krish are proving to be the trend changers in India. The
high-tech constraints had limited Bollywood to the typical Bollywood formulated
movies but the developed software industry in India has open new avenues. Now
ideas like Koi Mil Gaya and Robot can be translated into movies to
enthrall spectators and to generate revenues for the film makers.
Pakistan cluster
of talent in software houses can be used to produce quality movie. The
developing software industry of Pakistan can help the Lollywood to
internationally recognize its movies. Lollywood should pool the talent
available to create movies which target not only national but also
International audience. Pakistan’s technology industry could prove to be the
provision for the Pakistan films to achieve this object.
Once student of
FAST, Mir Zafar Ali, the talent from Pakistan paved its ways to the Hollywood.
He played a background role in the team that won the Academy Award for best
visual effects in 2007, for the movie The
Golden Compass.
The blend will help in the growth of both
industries, creating jobs and improved infrastructure with diversity and
innovation. It is not only going to
provide the entertainment to the depressed nation but will also become the
voice for the 180 million Pakistanis who have suffered a lot in last decade.
The shattered economy will be aided by the Film Industry and colored
description to the political and social ideas.
The new eco-system of the cinema will come to existence.